Charmi and Saniya, Co-founders
"The idea for our beauty brand came naturally because beauty has always been such an integral part of our lives. My mom, Charmi, the co-founder and CEO of Sārei Sā practiced as a medical esthetician for years, and it was always her dream to create her own beauty brand. Her deep passion for everything beauty-related-from skincare to makeup and the science and artistry behind it—has always inspired me. Growing up, I was constantly drawn to her knowledge, enthusiasm, and creativity in this space, so it felt like second nature for me to share that same love.
Our close bond and shared passion for beauty naturally led us to start this brand together. It was the perfect way to combine my mom's expertise with my fresh perspective, all while staying true to our vision.
We're proud to blend my mom's Indian roots with my American upbringing, creating a brand that celebrates the harmony of tradition and innovation, honoring our heritage while adapting to the modern world we live in.
Our goal is to empower individuals to feel beautiful and confident in their skin, embracing the universal nature of beauty while celebrating the mother-daughter bond that inspired our journey."
Sārei Sā, meaning 'like everyone' in Hindi, represents our belief in embracing diversity and celebrating the uniqueness in every individual.
About the Mother-Daughter Duo
